Burger King shone light on World Literacy Month with a campaign that saw the chain post menus written in gibberish at one of its drive-thru restaurants in the U.S.
To drive home the message that one in five people in the world cannot read, it deliberately confused customers who were bewildered and unable to order because they could not read the menu. The stunt, by Code & Theory, was filmed for a social media film, seen here. The social campaign will also feature Facebook and Instagram posts written in foreign languages that fans can "translate" through Facebook's auto translation tool to reveal messages in English about the power of literacy and education.
The project was commissioned by the Burger King McLamore Foundation, which works globally to help literacy initiatives.